Position Summary:
The Associate Director of Marketing leads the University’s creative strategy and visual
communications, ensuring all marketing and branding materials reflect Long Island University’s
identity with consistency, innovation, and impact. Reporting to the Chief of Brand Strategy, this role
provides creative direction for campaigns, manages design priorities across departments, and
serves as the University’s lead for brand licensing.
The Associate Director works collaboratively with colleagues across the Marketing &
Communications team—particularly those leading web, email, storytelling, and publications—to
produce integrated campaigns that strengthen enrollment, advancement, alumni engagement,
athletics, and institutional reputation.
Key Responsibilities
- Lead and execute integrated marketing strategies across digital, print, and media channels
to advance enrollment, retention, fundraising, and brand awareness.
- Ensure brand consistency in messaging, tone, and visual identity across all University
platforms.
- Collaborate with departments across the University—including Academic Affairs,
Admissions, Advancement, Athletics, and Student Affairs—to support recruitment,
retention, fundraising, and institutional branding goals.
- Manage and mentor student workers, interns, part-time staff, and contracted vendors as
assigned.
- Coordinate multichannel campaigns (email, web, social media, print, video) that align with
institutional priorities.
- Use analytics to measure campaign effectiveness and adjust strategies based on data
insights.
- Identify and implement emerging trends and best practices in higher education marketing.
- Represent the University at select internal and external events, ensuring high-impact brand
representation.
- Other duties as assigned by the Chief of Brand Strategy or senior University leadership.
Focus Area Responsibilities: Marketing & Graphic Design
- Develop and oversee creative concepts, campaign visuals, and design systems that
advance University priorities in enrollment, advancement, athletics, and alumni
engagement.
- Provide oversight, project guidance, and mentorship to the Graphic Designer, ensuring
alignment with institutional brand standards and campaign goals.
- Serve as a steward of the LIU brand, maintaining consistency across colors, typography,
logos, templates, and graphic elements. Update and evolve guidelines as needed.
- Manage the University’s brand licensing program in partnership with CLC and Brand
Manager 360. Review, approve, and track licensing requests; ensure compliance with
University brand standards; and collaborate with vendors, retailers, and Athletics to expand
the visibility of LIU’s licensed merchandise.
- Manage design requests from internal stakeholders, balancing competing priorities and
ensuring delivery of professional-quality materials on time and within scope.
- Work closely with fellow department Associate Directors to integrate strong design
elements into video, photography, social media, and special projects for a unified visual
identity; design layouts, covers, and visual elements for flagship publications, newsletters,
and donor/advancement collateral; and supply creative assets, graphics, and templates
that ensure a cohesive digital presence across websites, emails, and CRM-driven
campaigns.
- Support Advancement and Alumni Relations with annual fund and stewardship campaigns,
and partner with Admissions, Student Success, and Campus Life on creative assets for
recruitment, admitted-student, and current-student campaigns.
- Lead design for high-profile University events (Commencement, Homecoming, Centennial,
etc.) and produce signage, banners, and displays that elevate the campus brand
environment.
- Research and apply new design technologies, platforms, and techniques that improve
efficiency, expand creative possibilities, and enhance audience engagement.
- Oversee relationships with printers, merchandise vendors, and production houses to
ensure materials are delivered at the highest standard.
Education Requirements
- A bachelor’s degree in graphic design, visual communications, marketing, or a related field
is required. A master’s degree is strongly preferred.
Training, Skills, Knowledge, Experience - Minimum of 5 years of progressively responsible experience in graphic design, creative
direction, or marketing communications, preferably in higher education or nonprofit
sectors.
- Proven expertise in creative concept development and design execution across print,
digital, and environmental formats.
- Strong proficiency with Adobe Creative Suite and emerging design platforms.
- Experience supervising design staff and managing multiple, complex projects with
competing priorities.
- Strong knowledge of brand licensing systems (Brand Manager 360, CLC) and compliance
processes.
- Excellent visual storytelling skills with a deep understanding of branding, typography, and
design systems.
- Demonstrated ability to collaborate effectively across cross-functional marketing and
communications teams.
- Strong project management, organizational, and vendor coordination skills.
- Knowledge of accessibility standards and best practices for inclusive design.
Working Conditions - Some evening and weekend work may be required for project deadlines and University events.
Occasional travel to/from LIU campuses and external vendor sites may also be required.
About LIU Post
LIU Post campus is a scenic, historic, and scholarly campus that offers a small-school environment with the access and resources of a major metropolitan university. The University's 350+ acre campus is located on the estate of Marjorie Merriweather Post, 27 miles east of New York City on Long Island's Gold Coast. The campus houses the Lewyt College of Veterinary Medicine, the first professional School of Accountancy, an AACSB-accredited Business School, and an award-winning theater program. LIU is home to the world-renowned Tilles Center for the Performing Arts and the Shark Stadium, where supporters gather to cheer on the Sharks’ Division I athletic program.
LIU is an equal opportunity employer. LIU is committed to extending equal opportunity in employment to all qualified candidates who can contribute to the diversity and excellence of our academic community. LIU encourages applications from all qualified individuals without regard to race, color, religion, genetic information, sexual orientation, gender and/or gender identity or expression, marital or parental status, national origin, ethnicity, citizenship status, veteran or military status, age, disability or any other basis protected by applicable local, state or federal laws. Hiring is contingent on eligibility to work in the United States.