Position Summary:
Tilles Center for the Performing Arts at Long Island University seeks a strategic, data-savvy, and
collaborative Director of Marketing to lead all aspects of marketing, public relations, and audience
development. This position plays a critical role in shaping institutional voice, maximizing earned revenue,
and cultivating long-term patron loyalty.
Tilles Center employs marketing, loyalty, and demand management practices informed by TRG Arts’
demand management and loyalty frameworks.
Candidates should have experience with—or a strong
interest in—data-driven marketing, dynamic pricing, segmentation, and strategies that prioritize patron
retention and lifetime value.
Key Responsibilities:
Strategic Marketing & Brand Leadership - Define and elevate the public image of Tilles Center, crafting an institutional voice that reflects our
mission, vision, and values.
- Establish and reinforce the Center’s market position through consistent brand messaging,
campaign storytelling, and media strategy.
- Oversee all facets of programmatic marketing, using behavioral data, dynamic pricing, and
segmentation to drive attendance and optimize ticket revenue.
Campaign Planning & Execution - Develop comprehensive marketing campaigns for all performances and events, tailoring
messaging and media mix to target audience segments.
- Collaborate with Box Office and Ticket Services to monitor demand, manage inventory, and
implement real-time pricing adjustments based on performance trends.
- Leverage email, digital advertising, website, and social media platforms to reach new patrons
while deepening engagement with existing audiences.
- Manage archival and promotional photo and video capture of events at the Center.
Audience Development & Loyalty Strategy - Champion initiatives that grow audience loyalty—encouraging single-ticket buyers to return, multi show attenders to subscribe, and frequent patrons to become long-term supporters.
- Use data to map and move patrons along the loyalty spectrum, with personalized messaging,
retention-focused offers, and cross-sell campaigns.
- Support collaborative efforts with Advancement and Box Office departments to align patron
communications and maximize value across departments.
Public Relations & Partnerships - Serve as lead on institutional communications and media relations, including press releases,
calendar listings, interviews, patron relations, and media outreach.
- Build relationships with community partners, tourism entities, and media outlets to expand
visibility and audience reach.
Team Leadership & Collaboration
- Supervise a team of full-time staff (Assistant Director of Marketing, Box Office Manager, and
Group and Subscription Sales Associate), as well as part-time/seasonal staff and interns.
- Foster a collaborative, learning-focused team culture that embraces innovation and cross functional problem-solving.
Research, Data & Pricing
- Lead efforts in market research and audience insights to inform programming, pricing, and
promotional strategies.
- Collaborate on the creation of pricing models that reflect demand and purchasing behavior, with
flexibility to adapt to sales trends in real time.
- Monitor campaign performance metrics to assess ROI and identify growth opportunities.
Qualifications:
- Bachelor’s Degree required; Master’s Degree preferred or equivalent professional experience.
- Minimum 10 years’ experience in marketing, communications, or audience development,
preferably in the performing arts or nonprofit sector.
- Strong understanding of data-informed marketing strategies and the principles of demand-based
pricing, segmentation, and patron loyalty.
- Familiarity with TRG Arts’ methodologies is a plus; openness to learning and working within this
framework is essential.
- Excellent writing, proofreading, and public speaking skills.
- Proficiency in CRM and ticketing platforms (Ticketmaster and Tessitura experience a plus).
- Strong skills in Microsoft Office, Adobe Creative Suite, and cloud-based project tools.
- Ability to balance strategic vision with hands-on execution.
- Flexibility to work evenings and weekends as required; some travel expected.
About LIU Post:
LIU Post campus is a scenic, historic, and
scholarly campus that offers a small-school environment with the access and
resources of a major metropolitan university. The University's 350+ acre campus
is located on the estate of Marjorie Merriweather Post, 27 miles east of New
York City on Long Island's Gold Coast. The campus houses the Lewyt College of
Veterinary Medicine, the first professional School of Accountancy, an
AACSB-accredited Business School, and an award-winning theater program. LIU is home
to the world-renowned Tilles Center for the Performing Arts and the Shark
Stadium, where supporters gather to cheer on the Sharks’ Division I athletic
program.
Tilles Center and LIU is an equal opportunity employer. LIU is committed to extending equal opportunity in employment to all qualified candidates who can contribute to the diversity and excellence of our academic community. LIU encourages applications from all qualified individuals without regard to race, color, religion, genetic information, sexual orientation, gender and/or gender identity or expression, marital or parental status, national origin, ethnicity, citizenship status, veteran or military status, age, disability or any other basis protected by applicable local, state or federal laws. Hiring is contingent on eligibility to work in the United States.